Behavioural Economics in Pharma Market Research: Why we don’t do what we should do?
Author: Anne-Sophie Lenoir
Health experts and pharma companies hope that insights from the area of behavioural economics can help solve one of the biggest issues in healthcare – patient compliance. Our former colleague Anne-Sophie Lenoir wrote an article on her PhD topic that was published in Research & Results. Take a look via the link below (only available in German).