Dental

Taking the “bite” out of dentistry’s challenges.

dental-header-x
Dental Omnibus Icon

Our Dental expertise

With its thousands of products and hundreds of product categories, the complexity of the dental industry is often underestimated. Dental manufacturers around the world are individual and face unique challenges with their dental specialists and local distributors, making business issues and questions different to other healthcare industries.

This is why we have made it our business to consolidate decades of dental industry knowledge and research agency expertise to help our clients take the bite out of dental’s challenges.

With its thousands of products and hundreds of product categories, the complexity of the dental industry is often underestimated. Dental manufacturers around the world are individual and face unique challenges with their dental specialists and local distributors, making business issues and questions different to other healthcare industries.

This is why we have made it our business to consolidate decades of dental industry knowledge and research agency expertise to help our clients take the bite out of dental’s challenges.

Industry experts
on board

Former 3M dental product manager and dedicated dental expert consult on each and every project.

Extensive
indication experience

From impression materials to CAD/CAM restorations to fluoride pastes to intraoral scanners – we have covered almost everything in dentistry.

Up-to-date
product overview

Exevia’s dental market monitor and quarterly omnibus means we stay up-to-date on the latest developments and questions in the dental industry.

Target group
access

We work with specialist recruiters to reach general dentists, specialists, patients, dental, technicians and KOLs.

Below are a few examples of studies we have done, but we would rather demonstrate our knowledge personally. Get in touch to ask us any questions you have and learn more about our expertise in your industry.

dental-example_1

Dental Market Monitor

Exevia’s Dental Market Monitor is a unique tool for capturing and analysing the purchasing behaviour of dentists in Germany. Weekly data updates enable our customers to react to any trends and developments quickly and flexibly. In addition to turnover and sales, market shares and penetration rates of various products and product categories – such as impression materials, fillings, and instruments – can be analysed in a highly visual and intuitive dashboard.

Contact us »

Dental Target Product
Profile Input

Developing any successful new dental product requires a full understanding of dentists’ needs and current practices – the product development team cannot work on gut feeling alone.

dental-example_a

The business issue

Our client was exploring options for the development of a new dental product to compete against the current perceived industry standard for a specialised indication area.

To support the product development team, the company wanted to understand dentists’ demands on a new product in a number of feature areas that could lead dentists to switch products.

Our solution

To gain a thorough understanding of dentists’ needs and expectations, we conducted in-depth exploratory interviews in threecore markets. Product features and current unmet needs were discussed in detail and known benchmark products for each feature were identified.

Our impact

In addition to feedback for a target product profile, we uncovered a shift in attitudes to usage and product class perceptions which countered our client’s internal market hypotheses.

This enabled us to guide the client’s broader strategy, leading the team to re-think their product development programme and marketing approach.